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| Students aid expansion into China |
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Chinese students in the north-east of
England are working with the local business
community to aid their expansion into
China.
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| Under the scheme, local companies
can select a Chinese-speaking student
with knowledge or experience of their
industrial sector and the market area in
China. The student will then investigate
the trade potential for the business.
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| Barry Yu, Chairman of the North East
Chinese Association, commented, 'Chinese
students in the north-east speak the
language, understand the culture, and
know how the system works in China.'
Expanding on the benefits offered by the
scheme, he said, 'The one-to-one contact
they offer with the Chinese market will
enable north-east firms to test market
demand, competition, price levels... before
committing significant expenditure.'
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