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| Education |
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| Salford student wins RSA prize |
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Patricia Cheow Chien Law has won this
year's Royal Society of Art Design
Management prize. Entrants were required
to look either at the launch of a new
corporate identity or the launch of a
major new product, service or brand.
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| Patricia's winning entry was an examination
of the branding of 'Aspial' a new
international jewellery brand in Singapore.
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| Patricia's tutor, Mark O'Brien, commented,
'what distinguished the work was Cheow
Chien's development of the brand core
values that were culturally sensitive to
both domestic and international markets'.
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| Discover more about The University
of Salford's School of Art & Design at
www.artdes.salford.ac.uk
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