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| Made in the UK |
| Martin, Aston Martin |
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Debonair and suave like its
driver, the DB5 proved to
be
the perfect car for
James Bond
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Another pioneering high performance make of UK car is Aston
Martin. The Aston Martin brand has been a guarantee of excellence
in design, engineering and craftsmanship for
almost
90 years.
Even today, in an age of automated mass production,
Aston Martins are still custom-made and hand finished for
wealthy and sophisticated customers, such as the Prince of
Wales. As a result, only about 12,000 have ever been made
and Aston Martin has become one of the most
exclusive and respected international
brand names. For many car enthusiasts,
Aston Martin cars are the most
prestigious, luxurious and extravagant
on the market.
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| The brand values associated with Aston
Martin today owe a great deal to the James
Bond film in which Sean Connery first drove an Aston Martin
DB5, 1964s Goldfinger. Debonair and suave like its driver, the
DB5 proved to be the perfect car for James Bond. Although the
retail model unfortunately lacked an ejector seat, public
interest in the entire DB range rose dramatically. The
Aston Martin brand has been closely identified with James
Bond ever since.
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| The latest Bond film, Die Another Day, marks
the 40th anniversary of Aston Martin's association with 007,
and features another stunning Aston Martin, the V12
Vanquish, which has come to be regarded as the 'flagship'
Aston Martin.
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